I think that this logo is effective because it conveys a message without needing to use words. Michael Jordan's basketball dunking is undoubtedly legendary, and fans of Michael Jordan will definitely understand the message here. However, even people who don't know Michael Jordan can see that this is clearly meant to project the idea of "if I buy this product, I'll be a good basketball player."
2) Twitter
Twitter has an effective logo for some of the same reasons - it can explain the idea behind the app without using words and by using a simple logo that is easy to recognize. The idea of "tweeting" to send a quick, fleeting message is illustrated here by a small bird in flight. Even the beak being open symbolizes sound, talking, etc.
3) Under Armor
I really like the Under Armor logo because of how simple it is. I think that overall, the best logos come from very simple, small, or seemingly insignificant details. Here, the "U" in Under and the "A" in Armor appear to be overlaying each other, thus combining the two words in a succinct and recognizable image. This also makes an image that's easy to print on clothing and apparel.
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